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Community => General Discussion => Topic started by: idolminds on Wednesday, August 17, 2011, 07:48:48 PM

Title: Consumer Fanboys Confuse Brand Identity With Their Own
Post by: idolminds on Wednesday, August 17, 2011, 07:48:48 PM

This explains a lot. (http://www.wired.com/wiredscience/2011/08/consumer-self-image/) Especially in gaming.


 :-[

Title: Re: Consumer Fanboys Confuse Brand Identity With Their Own
Post by: scottws on Wednesday, August 17, 2011, 07:57:43 PM

How weird.  I was literally just about to start reading that very article on Ars Technica when I reloaded OW.net and saw this update.

Title: Re: Consumer Fanboys Confuse Brand Identity With Their Own
Post by: idolminds on Wednesday, August 17, 2011, 08:03:08 PM

Im like an internet ninja.  :-[

Title: Re: Consumer Fanboys Confuse Brand Identity With Their Own
Post by: Pugnate on Wednesday, August 17, 2011, 11:24:15 PM

Please edit your post and add the ninja emoticon at once.

Title: Re: Consumer Fanboys Confuse Brand Identity With Their Own
Post by: Cobra951 on Wednesday, August 17, 2011, 11:49:50 PM

Quote from: idolminds on Wednesday, August 17, 2011, 07:48:48 PM

This explains a lot. (http://www.wired.com/wiredscience/2011/08/consumer-self-image/) Especially in gaming.

Yes.  Yes it does.  It's not too surprising either.  No one wants to feel they were stupid in buying into a particular brand.  If the brand fails, the buyer loses confidence in his own judgment.  I can see that devolving into a blind zealous loyalty for some.

Title: Re: Consumer Fanboys Confuse Brand Identity With Their Own
Post by: Xessive on Thursday, August 18, 2011, 03:28:43 AM

I guess in my mind "I am Ubisoft, and I have failed you all in many ways. I apologize for nothing. NOTHING!"

The article makes a lot of sense. I mean, we reach out to the brands we like because we empathize with something they offer us. We let them into our lives and take the brand on as part of our own. Brand loyalty is a difficult bond to break. At least as long as the price is right :P

Title: Re: Consumer Fanboys Confuse Brand Identity With Their Own
Post by: Pugnate on Thursday, August 18, 2011, 07:25:04 AM

 :-[

heheh

Title: Re: Consumer Fanboys Confuse Brand Identity With Their Own
Post by: shock on Friday, August 19, 2011, 05:12:16 PM

I'm going to send this to every Apple fanboy I know.