Yeah, it is not a small site at all, it's part of Gawker, a large blog conglomerate it's owned by Nick Denton - who might as well be the internet's Rupert Murdoch in 10 years time. I kind of try to stay away from Gawker sites for a few reasons, but Denton is very smart and good at what he does.
Make no mistake though, these guys aren't the little guys.