There's this commercial and the chick in the office has a knife. Everyone is screaming. They confront her, and she says something along the lines of: "Okay guys, I'm eating KFC. It's real food that requires a knife and fork." And that's basically the end of it. I thought about it for a minute, and the only message that I could get out of that was "KFC is real food"... and if you have to convince people of that, I would think that your restaurant has some fairly significant issues.