This was on digg yesterday or earlier today and the general consensus among commenters was that it is indeed strange, but the posters at HardOCP are a little too excited about it.
Could very well be a grey-market counterfit, but what's the point when the heatsink gives it away completely? Probably the actions of one or two dudes rather than the distributer (which seems to be the most popular comment at HardOCP). What I want to know is what the chip really is. Old Celeron 900? The whole point of counterfeiting chips is to sell them without people knowing they're getting something disingenuous (grey market counterfeiting at least). Doesn't really work out here with that fake heatsink/fan. It almost seems that they just made decoy boxes so they could steal the real ones without the guys in shipping realizing it.