I'm beginning to think that these restrictive DRM measures aren't meant to prevent piracy, rather they seem more like an excuse to monitor the players.
I'll go one step further - I say it's BOTH; they're meant to stop piracy AND monitor players.
PiracyLet's be real - piracy is a murderer and they're do all they can to get you to perceive that the legit version is the best version. I'm betting most people bought WOW b/c they had to, since the system was so closed.
If the only way to play is "always on", then you're stuck in what I call the MMO situation - you'll have to sign into your account and be on their servers to play.
If patches/updates can only be downloaded from the client itself [i.e. Steam for Steam-sold games; Origin for EA's games; U-Play for UbiSoft's games; Impulse for their games; etc], it's gonna make it a pain for hackers to find out what's been updated so they can crack the new version of the game. Another issue - constant updating might make hackers give up. Seriously, TF2 had over 100+ updates. What hacker gonna keep up w/ that?
If Cloud Saving is forced only, then you have to be online to play and continue YOUR game from YOUR last save on their servers.
If saving is done locally on your PC, you can be got around the MMO situation easily, thanks to hackers finding their way around things - see Assassin's Creed 2 PC.
Player MonitoringOf course they are monitoring players. Probably saves some money on doing intense focus group testing.
Hence the emphasis on Achievements for completing portions of the game - so the dev's and publishers can get an idea of what the player completes and doesn't complete.
And they are taking notes to decide what kind of content should be in the next game and what should not.
Example - If say a majority of the players does every side quest, yet doesn't finish the main quest - they know what has to be improved next time around: main quest.
Example - If very few players played a game as a certain character or certain class, why should they keep that class? Or, how should they improve it so people play as is?